Moody Lemon Launches as New Zealand’s Clean Beauty Marketplace

October 2, 2025 - We are proud to announce the official launch in New Zealand, introducing a new way for consumers to discover and shop clean beauty. 

We bring together a growing collection of NZ-based brands and eco-conscious consumers nationwide. The beauty brands listed prioritize sustainability, cruelty-free practices, and transparency. Each product featured has been carefully selected to ensure it is gentle on the skin, considerate of the environment, and aligned with the values of conscious beauty. 

The idea for Moody Lemon grew out of a simple need - for too long, finding clean and responsibly made skincare meant endless searching, we changed that by creating a curated space dedicated to ethical skincare. From small-batch makers to trusted brands, our marketplace unites them all, offering a seamless way for conscious shoppers to find products that inspire both trust and delight. 

Why Moody Lemon? 

Every purchase carries an impact - on our skin, on communities, and on the environment. Conventional beauty often comes with hidden costs: excess plastic packaging, unsustainable sourcing, and animal testing that harm ecosystems and future generations. 

Moody Lemon was created to offer an alternative. By curating eco-friendly and cruelty-free brands in one place, we make it simple for consumers to choose products that reduce waste, avoid harmful practices, and support makers committed to protecting the planet.

Together, these small choices add up — each product bought through Moody Lemon helps shift the beauty industry toward a cleaner, more responsible future.

Collections

We offer a thoughtfully curated range of skincare products, from everyday essentials to specialty treatments. Shoppers can explore handmade soaps, nourishing balms, face serums, gentle cleansers, and hydrating moisturizers - all designed to fit seamlessly into daily skincare routines. 

Beyond Shopping, the platform is designed to help people engage in a more meaningful way.  We offer: 

1. Tips & Tricks Guide highlighting the benefits of botanicals, herbs, and natural oils.
2. Stories showcasing the people and inspiration behind each brand.
3. An interactive quiz to help consumers discover products best suited to their needs. 
   

Looking Ahead

The launch marks the beginning of an ongoing journey to expand the marketplace and highlight more brands that are reshaping the beauty industry. We also aim to share insights, tips, and stories around clean beauty and conscious living, creating a community for those who care about both their skin and the planet.

My vision with Moody Lemon is to give customers a trusted space where they can discover NZ-made beauty that feels good, works beautifully, and supports local brands, ”says Anupriya, founder of Moody Lemon.